Meet Mumpreneur Renae Carolan founder of grubeze.
The Curious Life of a Mummy HQ meets the wonderfully talented Renae Carolan.
Renae’s passion, drive and entrepreneurial spirit has lead her to develop a business which works for her and her family. Through her own experience of motherhood, she discovered a gap in the market and created a business which is set to be a household name. Prepare to be inspired...
Tell us a bit about yourself?
I’m Renae, I’m (almost) 40 and I’m a single mama from Melbourne, Australia. I have a beautiful two-and-a-half-year-old daughter, Avery, who is half Indian and was a ‘tinder surprise’. Pre-baby I worked in PR and Communications for over 10 years across a number of industries including magazines, luxury property, not-for-profit, finance and Government.
What do you think it takes to be a Mum boss?
A good idea first and foremost followed by the drive and commitment to see it through. It’s important to have a goal and a plan, even it’s just a rough one. Being organised and having the ability to prioritise time and tasks is essential.
What is the best part of your job?
The best part is I’ve stumbled across an idea that has allowed me to create my own job and gives me the flexibility to parent the way I want to and need to. As a single parent, it was untenable to go back to the 9-5 corporate office environment, especially as all my family are interstate and I don’t get that support with extra care there. Grubeze provides me with an outlet to flex my creative muscles and stay relevant from an employment perspective. In fact, it has allowed me to stretch myself further and manage tasks that otherwise would have been handled by a number of different people within a work team or business which only makes me more employable down the track.
Tell us about Grubeze and what gave you the idea to start?
The idea for grubeze came to me when Avery was six months old and had started solids. As a single mama, I didn’t have the time to spoon feed her and baby led-weaning was as much as conscious parenting decision as it was a necessity for me. I got really frustrated at how useless bibs and smocks were at keeping her clothes clean. I was sick of the clothing changes and how much time and money I was spending in the laundry. Starting grubeze was accidental and really came down to the fact I couldn’t find a product that was #betterthanabib so I decided to create my own.
Read the full article at The Curious Life of a Mummy